🌎 Is climate action an all-or-nothing game? 🌍

✈️ Over the last 24h, the world has pounced on the CEO of Atlassian, Mike Cannon-Brookes for owning a private jet and using it to fly around the world. Sounds like pretty much any other billionaire to me.

📣 The difference: Mike is an outspoken climate advocate and is now being called out for being a hypocrite.

🤔 This one really got me thinking - do you have to be all in or all out when it comes to climate action?

💸 Unlike almost any other billionaire, Mike offsets all his flight emissions with direct air capture and sustainable aviation fuel. He also invests billions into cleantech and is a strong advocate for renewables and an immediate shutdown of coal.

😫 So is this fair? It seems to me, that in today’s world, if you do absolutely NOTHING to fight climate change (or are even actively destroying it), no one seems to bat an eye. This holds for us as individuals, but also for companies, and even governments.

🔬 On the other hand, if you work in or advocate for climate, as an individual: you basically have to be a vegan, drive an electric car, and never fly anymore. As a company: you are afraid of spending a dollar on an offsetting project in case it fails and you're accused of greenwashing. You get my point.

🌱 I believe that this dynamic is deeply unfair and unproductive. It made me think of the quote by zero-waste chef Anne Marie Bonneau, “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.”

💚 We do not live in a binary. The efforts one can take happen on a spectrum and many of our choices are deeply personal. Let's be better, to do better - for each other and the planet.

⁉️ Alright, I’ll get down off my soapbox now. I know my stance is controversial, so I’m keen to hear your thoughts on this. Do you agree/disagree?

Follow the conversation