👷 Laying the *foundation* for CDR in construction and cement industries 👷

🚧 Let me *lay the land* for you: According to the IPCC, the building sector is responsible for around 21% of global greenhouse gas (GHG) emissions and the production of building materials make up the bulk of those indirect emissions (almost 95%).

🏗️ CDR technologies embedded within construction products can *pave the way forward* as a promising approach to storing CO2 and reducing construction emissions. There are some innovative companies showcasing innovations in carbon-negative materials and other solutions aimed at reducing the sector’s carbon footprint.

🇪🇸 That’s why I’m headed to Madrid next month for the CarbonZero Alternative Fuels and Raw Materials Global Conference and Exhibition to really *dig into* how cement and construction can adapt to a rapidly evolving carbon-conscious marketplace.

👋 If you’re there, come say “hola”.

*Puns absolutely intended

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